The Best Ad that I've Seen Lately

Well, of course I am not objective. And I am a truly Ikea fan. Friends know that Ikea is my happy place. I enjoy going to Ikea and buying a lot of stuff that I didn't know that I needed. I admire Ikea the most for their customer experience, for every single moment when I asked them something and they found a way to solve my inquiry. For being true in every single aspect of their brand promise. Nice and simple, isn't it?

Now, I like their sense of humor, their understanding of the customer and as I said, I really have the feeling that this brand speaks to me. And while everyone knows that I am a little snobbish and bought a more expensive furniture for my first apartment (big mistake), now, after a few relocations, I am a loyal customer of the Ikea experience. This piece of ad is delightful and truly inspired by life: no one sleeps after the baby.