The Renaissance Marketer and what it means

I didn't know what it meant and I always thought that it was a lack of a clear vocation to pursue more interests. When reading history, I usually came across multi-talented personalities (and it was even difficult to remember all their dimensions - "writer, poet, scientist, archeologist, etc). I was even joking about me (see my description on this website), that I was a fan of Leonardo da Vinci, to highlight that I was aware of the strangeness of my professional bio (there is some creativity in marketing, but not quite the kind of liberty that a writing career offers and I also enjoy painting and I've been working many years in ... banking). The new way of thinking is different: it is good to have a mix of talents/interests because this adds new perspectives to whatever project you build. And I have recently discovered that it seems that the term "renaissance marketer" existed and, by her own declaration (even though you may find various other sources on the internet) it was coined by an Amazon Leader, Rose Jia, Head of Growth Marketing, Amazon Grocery, to illustrate the multibackground marketers that can operate in different areas, bringing all the benefits of the synergies that a variety of domains produces. Her presentation at Adworlds 2022 delivered 8 hacks for dealing with recession. One of them, invest in marketing, especially in recession, to exploit "the silence of the competitors" (gain share of voice), as "an opportunity seen in challenges". Another was, still an investment (visionary thinking, you see :-) ), to develop and hire "renaissance marketers". More about the renaissance marketer you may find in Rose Jia's presentation on Youtube https://www.youtube.com/watch?v=lS3MX2mMjGY