What will be in, what will be out in marketing communication in 2023

As promised, I revert here with the key trends identified by speakers at the Adworld Conference. Things are pretty simple, short videos are leaders. Still, here we need to pay attention, that (as another presentation showed), you may have millions of followers on TikTok and still not to succeed in selling 60 t-shirts...

Or, as Ryan Deiss (Founder and CEO Digitalmarketer.com) said, "1 million views on TikTok doesn't last, is like 2 second stand, not even a one night stand".

Here are some themes that I have retained from his presentation:

• " Email is social again, we should not forget that Email was the original social media", the goal is to maintain engagement, so, "emails should be optimized for the conversation and not for clicks." Conclusion, "send emails without links, broadcast emails that are designed to solicit reply, like writing to a friend, then respond also, keep the conversation". There are a few steps that build towards the call to action, so, no call to action in the first email (that sounds intriguing): 1. Send an email. 2 Engage, give more clarity 3. Ask a sorting question: "is this more important, or that". 4. Wait for response. 5. Book a call, invite to an event, etc. "Engage, sort, take to action" is the recommendation of Ryan Deiss. You may find more "digital marketing tips and tools" from the speaker here : https://www.digitalmarketer.com/resources/

• YouTube Ads still gaining popularity/ Facebook/Instagram ads on a declining path.